Data consideration should be high on agenda in 2021

It is undeniable that the past 12 months have been something of a rollercoaster ride for all of us. However, despite the emergence of the ‘new normal’ there are still some things that stubbornly persist that need to change. One of these is the maintenance and usage of personal data. 

On Christmas Day this year GDPR will have been in force for 31 months exactly and yet irrespective of this all too often data issues have hit the headlines.  

This year alone we’ve seen a bereaved mother take Manchester City Council to court for causing undue distress by sending school start letters in the name of her deceased child.  

The Metropolitan Police is also facing legal action after it was revealed that it used the identities of deceased children to provide cover stories for undercover officers.  

Councils in the UK have come under fire after a report earlier this year revealed that half a million Blue Badges are being used dishonestly scamming at least £853 million worth of parking charges from local councils. 

And there have been countless examples of organisations failing to remove the names of deceased customers from their database and sending inappropriate marketing communications to them which often cause upset to the bereaved friends and family of the person that has passed away.  

As we move into the new year, a time when we start thinking about our own personal resolutions and things we’d like to do differently, also spare a thought to your database and give it a thorough once over – not only will it save money in the long term but it will also ensure that your organisation doesn’t make the next media headline for poor data practices.