Latest News
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Direct mail surges in effectiveness
29 July 2020
The benefits of direct mail are well known. The tangibility it affords gives organisations the opportunity to literally put their brand in the hands of their customers in a creative and cost-effective way. Recently we’ve seen some great campaigns such as Go Inspire’s Mail-a-Mask initiative which helps retail clients encourage customers back in store by sending them a mask. No other channe...
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IRS in hot water over payments made to the deceased
01 July 2020
In the US the Internal Revenue Service (IRS), the equivalent of our HMRC, has found itself in hot water after sending millions of dollars’ worth of Economic Impact Payments, also known as stimulus checks to the deceased. In March the US Senate unanimously approved a $2.2 trillion CARES Act which allows every adult ...
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Consumers welcome the post more now than before COVID-19 Crisis
03 June 2020
A new study by Valassis reveals that people are more excited to receive their mail each day than before the pandemic. People stuck at home appreciate receiving mail, creating an opportunity for brands to increase engagement with their customers who are actively looking to their letterbox for entertainment. In addition, the research reveals that people ar...
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Why now has never been a better time to test Direct Mail
20 May 2020
Direct mail has long been recognised for its ability to engage customers more tangibly and cost effectively than other media with the proviso that it was relevant and well targeted. And as the Covid crisis unfolds the strengths of mail are proving extremely compelling to organisations looking to communicate with their audiences. Perhaps the most pertinent example of this was the Prime Min...
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Why data hygiene is more important now than ever before
13 May 2020
BDaily recently published our article on the importance of data hygiene. You can read it below. It is an understatement to say that these are devastating times for the thousands of people across the UK, and indeed the world, that have lost loved ones to Covid-19. Sadly as each day passes more and more people feel the effects of this deadly virus. For those of us that have not suffered a...
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Death cafes report a surge in interest during lockdown extension
06 May 2020
Hosts of so called ‘death cafes’ are reporting a global surge in demand for honest conversation about “the nitty-gritty of dying”, and say the coronavirus pandemic has made frank discussion about our mortality more necessary than ever reported the Guardian recently. Death cafes are scheduled, non-profit get-togethers for the purpose of talkin...
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The power of direct mail proven as Boris writes to the nation
01 April 2020
The Prime Minister has announced that he will be sending a letter to every UK household urging everyone to stay at home. “We know things will get worse before they get better,” the letter states “but we are making the right preparations, and the more we all follow the rules, the fewer lives will be lost and the sooner life can return to normal,” He will also thank all those wor...
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Direct mail and the Coronavirus
18 March 2020
This article was published by Decision MArketing on 11th March 2020 Yesterday I was waiting to catch a train to London from Leeds. The first thing I noticed was the distinct lack of people. The week before the station had been heaving. The second thing I noticed was that the team of people trying to hand out free samples of a new energy drink were being avoided ...
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Another week, another dead wrong mailing!
04 March 2020
According to the Dundee Evening Telegraph a businessman feared his bank’s error could have been the death of him, literally, after they wrongly declared him deceased. Abdul Rashid said he couldn’t believe his eyes when he read of his own demise in letters sent by brands with which he held direct debits. <...
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Grave concerns for ‘safe cemetery’ campaign after letter sent to the deceased
19 February 2020
According to an article by Belfast Media Group Belfast City Council has caused considerable distress to a bereaved family by sending a letter to a deceased resident asking her to carry out repairs to her own grave stone.The women passed away almost 10 years ago and is buried next to her husband. The family member that received the letter said: “It was a bit of sho...
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Mailing the deceased causes distress to the bereaved
22 January 2020
An article in the Derby Telegraph reported that a grandfather who passed away following a motorcycle crash has received a notice through the post from the DLVA to insure his vehicle. Sue Waldron, his grieving widow, said the letter she received before Christmas was a source of considerable distress. The former nurse is still coming to terms with her husband's death after almost ...
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How clued up are you on Article 5?
18 December 2019
It was announced recently that Berlin Commissioner for Data Protection and Freedom of Information (Berliner Beauftragte für Datenschutz und Informationsfreiheit – Berlin DPA) issued a €14.5 million fine on a German real estate company, Deutsche Wohnen, the highest German GDPR fine to date. The ...
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Data basics no longer a nice to have: they’re a must have
04 December 2019
A new study by MHR Analytics Research reveals that most organisations believe data analytics, automation and AI will be essential for business survival in the coming years yet lack the necessary knowledge that underpins it. The study aimed to explore the levels which organisations across all sectors are developing their data stra...
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HM Courts and Tribunals Service Causes Distress by Mailing the Deceased
20 November 2019
The HM Courts and Tribunals Service has caused distress to a grieving mum in Derbyshire after sending a letter to her deceased son addressed to Mr A Deceased.The son was contesting a decision to cut his disability benefits but died before the appeal was heard. He passed away on May 1 after suffering...
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Considering legitimate interest? Here’s what you need to know for direct mail
06 November 2019
A few weeks ago RNLI announced that it would be changing its approach to direct mail following a significant drop in donations. After the introduction of GDPR the charity only contacted people that had explicitly opted-in to receiving mail. However, according to industry research, on average databases were depleted by around two thirds meaning t...
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HOW TO ENSURE THE RESURGENCE OF DIRECT MAIL ISN’T BRAND DAMAGING
15 October 2019
Direct mail is undergoing something of a transformation. Since GDPR came into force last year consumers are responding more favourably towards the medium. In fact our most recent research report shows that close to half of UK householders (42 per cent) believe that direct mail is now more relevant and recognise it as an effective marketing medium. A decade ago direct mail was beleaguere...
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GDPR REDUCES DIRECT MAIL BY 30 PER CENT ACCORDING TO OUR NEW STUDY
01 October 2019
Wilmington Millennium’s direct mail tracker reveals that the introduction of GDPR has resulted in a 30 per cent reduction in the amount of direct mail received by UK households. This equates to 2.8 billion less items dropping onto doormats across the country every year. Prior to the introduction of the new regulation Wilmington Millennium’s historic data shows that on average households...
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GDPR Update: Is almost compliant is good enough?
18 September 2019
According to a new study by Egress, only half of firms believe that they are fully compliant with GDPR, whilst the other half have taken a more laissez-faire approach to the legislation, believing that ‘almost’ compliant will do. The study found that the majority of compliance effort was put in prior to GDPR being enforced, and significantly dropped off once the new d...
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Altogether now – om
09 September 2019
Mindfulness is a mind-body medicine practice, based on ancient Zen Buddhist meditation techniques, that was popularized by Jon Kabat-Zinn, a researcher at the University of Massachusetts Medical School. According to Kabat-Zinn, mindfulness is an internal resource that all of us already have within us. The idea is to channel or direct this resource to enhance our lives. In the largest ev...
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Direct marketing services industry is booming
22 August 2019
According to a new report from Marketing Insights, the global direct marketing services industry is booming. This will be welcome news to the DM sector in the UK, which although remaining positive in the face of GDPR, has lost budget share to digital channels as organisations get to grips with what the new legislation means in practice. Within the report ...
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Mindful mailing
15 August 2019
A new report by the ICO reveals that data protection complaints have doubled over the past 12 months. In 2017/8 the Commissioner was contacted by 21,019 consumers concerned about the ways in which organisations were handling their personal information. By 2018/19 this has risen to 41,661 instances. Clearl...
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The power of DM demonstrated by Volvo
30 July 2019
This week you might have heard that Volvo has launched a recall of 70,000 vehicles in the UK as a result of a faulty plastic engine component which is a potential fire risk. To inform its customers it has announced that it will be mounting a direct mail campaign, whereby it will write to the owners of all affected models manufactured between 2014 and 2019, alerting th...
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Is it time for the rights of the deceased to be considered when it comes to data?
18 July 2019
In legal terms, the General Data Protection Regulation (GDPR) does not apply to identifiable data that relates to a person once they have died. However, it does stipulate that member states may provide their own rules regarding the processing of personal data of deceased persons In France for instance it is poss...
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Why marketers need to take notice of the increasing mortality rate
08 July 2019
The UK’s mid-year population figures have recently been released by ONS and show that over the last 12 months there have been 623,000 deaths. This is 20,000 more than the previous year, an increase of three per cent. The data shows that there has been a rise in mortality rates amongst most age groups, not just people aged 70 and over. The data also shows that the rise in mortality is not attrib...
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The value exchange is alive and well
03 July 2019
The value exchange is not a new concept in marketing, however, BP’s latest loyalty offering demonstrates that perception is still king. The petrol giant has been slammed for its new reward programme which dictates customers must spend over £1,700 on fuel before they can claim the cheapest gift on offer (a thermal coffee mug). Seems a bit ...
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Cash for data
17 June 2019
According to a report in the Guardian Facebook is launching a new app which will monetise personal information. The social media giant is asking over 18s to sell it data on how they use competitors’ apps, although so far it hasn’t announced how much it will be willing to pay. It is thought that the move is an attempt from Facebook to be more transparent about how...
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WHERE PEOPLE LIVE IMPACTS THEIR ATTITUDE TOWARDS DATA PROTECTION RIGHTS
28 May 2019
Our new research reveals that a North-South divide is emerging when it comes to GDPR and action taken by consumers to assert their rights. The research; conducted amongst 2,000 consumers, asked if, since the introduction of GDPR, they had: Contacted an organisation and asked them to delete thei...
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Data as a corporate asset
21 May 2019
For years we have been talking about the asset value of data and new research from Accenture provides vindication for our continued quest for data to be recognised and protected at a corporate level. The study shows that despite a quarter of businesses (increasing to a third amongst large businesses) having experienced some form of criminal attempt on their data over ...
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Maintaining high data quality is paramount for Big Data
01 May 2019
It has long been known that data-driven marketing is only as effective as the quality of the data upon which it is based. The old adage ‘rubbish in, rubbish out’ is true. The much vaunted statistic that customer data degrades at around 30 per cent per year is also true. However, with the influx of unstructured customer data, ensuring that customer records...
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Facebook deals with memorialised accounts
12 April 2019
A few weeks ago we wrote about the rise of digital funerals and the View more
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Relevance of DM on the rise thanks to GDPR
25 March 2019
Read about our new research on the rising relevance of Direct Mail in an article published by Marketing Communication News: https://marcommnews.com/relevance-of-direct-mail-rising-following-gdpr-says-wilmington-millennium/ Following the introduction of GDPR in May 2018 close to half (45 per cent of consumers) believe that the mail they receive from brands is now more relevant, new resea...
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Digital duty of care non-existent for the bereaved
21 March 2019
For decades the direct mail industry has understood that marketing to people that have passed away causes distress to those left behind. Finding a piece of mail on the doormat in the name of a deceased family member can serve as an incredibly painful reminder of a person’s loss. This is why companies like us, trade associations such as the DMA and marketing legislation, including GDPR, spearhea...
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Personalisation and segmentation of direct mail results in 128% uplift
07 March 2019
New research by Go Inspire into the effectiveness of DM has found that increased design vibrancy in mailing produces an overall incremental revenue increase of 20 per cent. However, for high-value, highly loyal segments of customers, this vibrancy becomes a disincentive and reduces incremental revenue by 50 per cent! Clearly it is important to have a clear unders...
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Mortascreen data becomes more accessible
15 February 2019
Read about our new deal with our friends at The Software Bureau, which was exclusively covered in Decision Marketing: Wilmington Millennium has expanded its partnership with the Software Bureau to offer its Mortascreen deceased suppression data direct to end clients through the firm’s SwiftCleanse application and SwiftCore cloud-based platform. SwiftCleanse...
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Celebrating direct mail and the Father of Direct Marketing
07 February 2019
Last month the ‘Father of Direct Marketing’, Lester Wunderman, sadly passed away. Wunderman is widely credited for coining the phrase ‘direct marketing’ back in 1961, using the term as a new way to describe direct mail and mail order. This label quickly caught on and it became its own recognised discipline in the same year. Over the years direct marketing evolved and encompassed more chan...
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Why spend in direct mail is irrelevant
31 January 2019
UK ad spend is forecast to slow across 2019 to 4.6 per cent. It’s doom and gloom across the industry – even for digital, which for the first time in ten years, drops to single digit growth; according to the latest figures from WARC and the Advertising Association. The figures show that direct mail will come off worse – forecast to decline by eight per cent. However, this figure should n...
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DIGITAL NATIVES MOST EMPOWERED BY DATA RIGHTS
15 January 2019
A new study by us reveals that Millennials and Generation Z are the most empowered age groups when it comes to protecting their personal information. Sixteen to thirty-four year olds are the most likely to act on the powers afforded to them by GDPR. Almost half (48 per cent) of Generation Y and Z have taken some action since GDPR was introduced last May, including requesting their perso...
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The spectre of ePrivacy
03 January 2019
Happy New Year everyone! Here at Mortascreen we've been busy thinking about the key things that will matter this year. Below is an article by our very own Patrick Lymath published by Marketing Industry News on 1st January 2019: GDPR has obviously defined 2018. It was the regulation on everyone’s lips and now seven months in the conversation is still focused around complia...
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Calls to tighten marketing laws to spare the bereaved
6th December 2018
An Angus politician has written to the UK government asking for regulations to be reviewed to stop the “distress” of bereaved families receiving marketing letters addressed to deceased loved ones. Angus South SNP MSP Graeme Dey has written to Parliamentary Under Secretary of State Kelly Tolhurst MP, following the introduction of data protection legislation this year which states that “e...
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The rise of cyber insurance and the importance of data hygiene
09 November 2018
Recent reports have shown that the cyber insurance market is enjoying a period of profitable growth (+20 per cent) and it is expected to reach a global value of $14 billion by 2022. The US is the largest market, the UK is Europe’s largest. This is potentially unsurprising given this week’s news that fines for data breaches issued by ICO over the last 12 months have doubled to an average of £146...
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Stormy times ahead for marketing – but a glimmer of sun for direct
18 October 2018
The latest Bellwether report from the IPA has been released and there are very few surprises all round. The headlines are that growth is sluggish, with the slowest pace recorded since mid-2015. Direct budgets have been revised down by 7 per cent, whilst digital marketing has experienced a 14 per cent increase. Atl advertising remained stable. It was an ov...
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Is Next right to slash its direct mail budget?
04 October 2018
Speaking at a press briefing recently Next CEO, Simon Wolfson, announced that the brand was planning to more than double its digital marketing budget in 2019 – funded by a dramatic reduction in above-the-line media, catalogue production and DM. He said that “print, TV and direct mail definitely no longer delivered the level of ROI they once did, while digital is generating im...
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Public sector plague citizens with letters to the deceased
13 September 2018
Colin Brazier, a Sky News presenter, sadly lost his wife to breast cancer in July this year. A few weeks later she was sent a letter from Hampshire Hospitals inviting her to a breast screening appointment. Mr Brazier shared a picture of the letter on Twitter along with the comment: "I know the NHS is the closest thing we have to a state religion etc., but invitations to...
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WHY GDPR COMPLIANCE IS NOW THE BACKBONE OF THE CUSTOMER RELATIONSHIP
31 August 2018
New figures from the ICO reveal that complaints regarding data breaches have increased by 160 per cent since GDPR was introduced almost 100 days ago. Whilst this is a significant rise, it is unsurprising. As a result of consumer education campaigns surrounding GDPR, people are now more aware of their rights when it comes to data and due to human na...
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Enough is enough: 200 million pieces of direct mail sent to the deceased
15 August 2018
The issue of student loan debt in the US is proving to be a big one as pundits predict the market is reaching crisis point. A recent report revealed that nearly 40% of borrowers could default on their student loans by 2023. It is therefore unsurprising that loan companies are resorting to a...
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Is a decline in DM volume a bad thing?
25 July 2018
Royal Mail’s most recent figures show that letter volumes fell by six per cent in the three months to June 24 compared with the same period last year, a faster decline than the five per cent drop in the past financial year. Letter revenue was also down seven per cent. It attributed the reduction to GDPR but said that the decline was not unexp...
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PAYPAL CAUSES DISTRESS BY TELLING A DECEASED CUSTOMER HER DEATH IS A BREACH OF ITS RULES
12 July 2018
Google-owned PayPal PayPal has been forced to apologise after it sent a letter to Lindsay Durdle, who passed away from breast cancer aged just 37, claiming her death breached its credit rules. Following her death, her husband, Howard Durdle informed the organisation and provided copies of her death certificate, will and his ID. D...
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Direct Mail Volumes on the Up!
21 June 2018
According to Group M’s latest media tracker direct mail is set to grow by 0.7 per cent over the next year despite GDPR. This will be its second highest growth rate in eight years. If this is the case direct mail expenditure will surpass the £2bn mark once again which is fantastic news for the DM industry, which had prepared itself for a significant drop in volume as a result of opt-in.View more
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FAKE DATA ON THE RISE
07 June 2018
Consumer champion, Which? is urging customers to set up fake email addresses to protect themselves against spam in a new report which calls for even more controls over data. Our research shows that 23 per cent of people already do this and that this figure rises to 32 per cent amongst the B2B community. The study revealed that internet users...
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GDPR is for life, not just for Christmas
23 May 2018
It’s finally here – GDPR week! We felt that we couldn’t let it pass without a mention. After all the speculation we are going to find out how it will in reality impact the direct marketing industry and how tight a rein the ICO is going to hold. Whilst our role in the new regulation is only a sm...
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Print more trusted than digital
09 May 2018
New research from paper and print advocacy group, Two Sides, has found that almost 80 per cent of consumers are more trusting of information that is provided in print formats that they are of digital equivalents. This includes newspapers versus online news, direct mail versus email or paper bills versus ebilling. The research found that print tends to be more trusted than digital...
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GDPR is not to blame for everything!
25 April 2018
The latest Bellwether makes for a gloomy read for proponents of direct marketing. DM budgets have been revised down by 5.6% the greatest downward revision since 2013. Clearly the hugely vaunted resurgence of the medium has not yet been realised, and quelle surprise GDPR is carrying the brunt of the blame. Panellists...
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Getting Data Protection Right As Cambridge Analytica Scandal is a Stark Reminder of the Fragility of Consumer Trust
09 April 2018
The data industry is used to its fair share of media and consumer scrutiny. However, the latest scandal will irrevocably damage consumer perception and it will take a long time to recover – if ever. In the past the use of profiling was an acceptable form of marketing and it largely flew under the radar. This all changed after the Olive Cooke tragedy in 2015 which resulted in a...
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Facebook admits over a million Brits hit by data scandal
05 April 2018
Facebook has admitted that the Cambridge Analytica data slurping scandal has actually affected way more people than first revealed, with up to 87 million consumers – including over 1 million Brits – now thought to have had their information exploited. Read full article here... View more
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Successful Fundraising Post GDPR
19 October 2017
Charities continue to play a vital role in our society. According to Charity Financials, in 2016, charities spent over £62.5 billion on their charitable activities, which equates to £171.4 million each day. However, charities are facing an increasingly challenging time given the current political and economic climate. The Fundraiser, Smee & Ford and Charity Choic...
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Should cyber insurance be part of your GDPR compliance preparation?
06 July 2017
New research reveals that the raft of recent ransomware attacks which affected corporate giants including WPP, FedEx and telephonica has had very little impact on the cyber insurance market in the UK. Despite the fear factor caused by these attacks UK organisations are not taking out cyber insurance policies despite the global market being worth an estimated $2.5 billion. But with more stringen...
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Consumer concern grows over what happens to their data when they die
29 June 2017
The latest figures from the ICO reveal that consumers are becoming increasingly concerned by inaccurate data held on them by organisations. Last year it was the third highest complaint made behind queries on subject access and disclosure of data. Excessive/relevant data and retention of data also made the top 10; all racking up more queries than the previous year. It is fair to say that...
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Previous occupier fraud spiraling out of control
22 June 2017
New research reveals that record numbers of home movers are falling victim to identity fraud. Over the last year, what is termed 'previous occupier' fraud, which occurs when the new residents of a house hijack the identities of previous occupiers in order to apply for credit and loans, has risen by a staggering 5.6 per cent. However, it is likely that th...
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AML, KYC and Deceased Identity Fraud: Are you compliant?
12 June 2017
Research shows that over half of pension providers have not tested their internal fraud controls for more than a year which is in breach of regulatory guidance that calls for internal controls to be reviewed “at least on an annual basis". A number of banks and credit providers have also been found in breach of the legislation. However, on 26th June this year more...
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PROJECT MANAGE YOUR WAY TO GDPR COMPLIANCE
06 June 2017
Seemingly not a day goes by without another damning report outlining how woefully unprepared organisations are for the onslaught of GDPR, which is now less than a year away. It appears that scaremongering is the order of the day, but this aside, for many compliance will be no small undertaking but ultimately it is not optional. By 25th May all organisations will ...
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The importance of deactivating social media accounts of the deceased
30 May 2017
The latest statistics show that 84 per cent of UK adults are social media users with at least one active account. And it’s not just the younger generations, a quarter of over 65s log into a social media account daily. There is no denying that Facebook, Twitter, Snapchat, Instagram et al are now an inexorable part of our lives. And as they become more entrenche...
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Tick tock - Are you ready for GDPR?
25 May 2017
With exactly one year to go until the dreaded GDPR comes into force. We review just a fraction of the research that has hit the headlines in the past few days: ICO fines set to soar by 4500% warns Alchemetrics http://www.dbm.today/ico-fines-could-soar-by-4500-post-gdpr-says-alchemetrics/ 84% o...
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DMA provides GDPR advice for charities
16 May 2017
According to an article by Civil Society (15th May) The Direct Marketing Association has said that focusing purely on a fully opted-in consent model for fundraising is “not totally necessary” under GDPR, as it is only one of six legal grounds on which personal data can be processed. View more
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DM as easy as ABC
09 May 2017
When it comes to arguing for budget, accountability has always been a sore point for direct marketers. This is because direct mail is the only mass-media channel that does not have an official measurement standard. Magazines and newspapers have ABC and NRS, TV has BARB, radio has RAJAR and the internet has UKOM. Love them or hate them (and there are scores of arguments against) these industry f...
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Permission marketing: Understanding what data you can use when
25 April 2017
With GDPR now only a year and a month away, permission is increasingly becoming a watch word for marketers. Direct marketing, and particularly direct mail due to its personal nature and tangibility, will always be a powerful part of the marketing mix – but only so long as it is correctly used, as the Met Police has found out. Thirty thousand gun owners in the Capital recently received a...
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Good news for marketing
19 April 2017
Two pieces of good news for the marketing industry this week: Firstly marketers have revised their budgets up in the first quarter of the year according to the latest IPA Bellwether report And secondly, this trend is expected to continue as a result of the snap General Election called this week The Bellwether reports a four and a half year high with a net balance of 12 p...
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Wonga attack means increase in deceased identity fraud
12 April 2017
The most recent data breach, which has been coined the worst to date, is estimated to impact up to 270,000 customers of payday loan company Wonga.com. Initial investigations reveal that personal data including names, addresses and card details have been unlawfully accessed and the organisation is urging those affected to be vigilant and keep an eye out for suspicious activity. But it is...
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Why data management is now top priority for businesses
04 April 2017
New research reveals that nearly half of UK companies are not compliant with the 1998 Data Protection Act, let alone being anywhere near ready for the introduction of GDPR next year. This latest study comes in the wake of two large brands being fined by the ICO for contacting customers that were off limits. Flybe was found to have sent more that 3.3 million emails to people that...
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Marketing to the deceased could cost fundraisers £267 million despite legacy donations being at an all-time high
7 March 2017
Following the ICO’s ruling that many charities are contravening the Data Protection Act through their use of wealth screening, data appending and data matching; fundraising professionals were due a bit of good news. And here it is - in the form of a spike in legacy gifting. Over the past 12 months legacy donations have risen by 10 per cent amounting to £143million in additional bequests. <...
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GDPR – Guidance on consumer consent
14 March 2017
A few weeks ago the ICO was very clear about how it defined permissions around profiling, data matching and data appending at the Fundraising Compliance conference in Manchester. In short, it finds how these practices are typically used ‘unfair’ and therefore in contravention of the DPA. In a similar vein it has now published a guidance note on consumer consent in advance of GDPR and is asking ...
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The impact of a rising life expectancy on marketing
02 March 2017
New research reveals that South Korean women will be the first in the world to have an average life expectancy above 90. The study by Imperial College London and The World Health Organisation analysed the lifespans of 35 countries and predicted that all would see people living longer in 2030 and the gap between men and women would close in most places. The US performs poorly and...
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Charity fundraising update
22 February 2017
Yesterday the ICO, the Charity Commission and the Fundraising Regulator held a joint conference to clearly set out the regulatory requirements and expectations for fundraising bodies and their boards under current and forthcoming data protection legislation. ICO, Elizabeth Denham called for positive change for the sector. She was keen to stress...
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Countdown to GDPR
15 February 2017
With less than 500 days to go until GDPR comes into force a new research report reveals that less than half of UK businesses (47 per cent) have the faintest clue as to the new directive. For those of us at the coalface it seems impossible that anyone; not least a marketer or IT professional, can have escaped the long arms of GDPR – but apparently they have! The issue here is how to reach the 53...
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Bad news for financial services and retailers - Identity fraud takes top fraud spot
07 February 2017
Identity fraud; where personal information is stolen and then used fraudulently to secure a loan or credit, is now the most prevalent form of fraud in the UK. The league table compiled by the Centre for Counter Fraud Studies at the University Portsmouth and Privilege Home Insurance ranks fraud affecting individuals based on: The percentage of people subject to an attack The aver...
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Deceased mail volumes set to soar in 2017
03 February 2017
According to research from data specialist Wilmington Millennium, mortality trends show that levels of 'deceased mail' will this year increase by 100,000. A surve...
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Five reasons why direct mail will thrive in 2017
26 January 2017
The direct marketing industry, according to the latest IPA Bellwether Report, is in rude health; having not only realised greater investment by clients during the last quarter of 2016 but is also tipped by the panel to grow significantly throughout 2017. Direct mail, in particular, has been singled out as the star channel and pundits believe that it could return to the hey days of mail...
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Prevention is better than a cure: deceased identity fraud
20 January 2017
This week a mother and daughter were released on bail after being found guilty of conspiring to commit fraud to the tune of £1.2 million. The daughter rented a flat in London knowing that the landlady had recently passed away. Once she had access to the property she persuaded he...
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Direct Mail left unscathed by DMC
10 January 2017
A new report from the Direct Marketing Commission, the body that oversees the DMA (Direct Marketing Association) reveals that direct mail is the most responsible form of direct marketing. The DMC received 230 complaints from businesses and consumers in the last year mostly concerning the clarity of the consents that businesses believe they have when marketing by telephone, text or e-ma...
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Why DM volumes are set to increase in 2017
20 December 2016
Shocking new research from Neilson reveals that half of online ads don’t reach their intended recipients. Obviously that means that one in two ads are served to someone that doesn’t fit the profile. In our minds that is the definition of a scattergun approach! Only last week there was another incidence of a minor receiving an ad for an adult-themed product. If the same approach was taken by dir...
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The true cost of dirty data is a great deal higher than estimated
14 December 2016
Royal Mail has released new research into the cost of dirty data and its findings should send a warning to organisations that fail to keep their customer data up to date. According to the research by the Data Services team out of date data could be costing companies up to six per cent of their annual revenues – a figure not to be sniffed at. This equates to an average of £30,000 per yea...
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Is Amazon about to become the don of direct marketing?
08 December 2016
Four years in the making, Amazon has announced its latest development, next generation grocery shopping. It is opening a physical supermarket in Seattle. But unlike its rival's stores in the sector it is totally checkoutless. Using smart technology the products are uploaded to customers’ app as they select them from the shelves and as they walk out of the door the balance is charged to their Am...
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Do consumers really hate direct marketing?
29 November 2016
If you were anything like us you will have been overrun last week by direct mail, emails, Facebook alerts and tweets with offers from retailers trying to flog you their wares on Black Friday and Cyber Monday. Seemingly this year, however, to alleviate the pandemonium experienced on the High Street in previous years, it was less of Black Friday and more of Black Week with shops spreading their o...
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Why the recent trend for moving house could wreak havoc for marketers
23 November 2016
As 2016 draws to a close it seems that record numbers of people might be on the move as the cost of a mortgage reaches an historic low for both first time buyers and home movers, now down to 17.7 and 17.8 per cent of household costs respectively. The Council of Mortgage Lenders has said that the reduction in the base rate in August has provoked a significant increase in mortgage applications; t...
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TESCO AND FRIEND FINDER HACKS WILL LEAD TO DECEASED ID FRAUD
15 November 2016
Accompanying Trump on the front pages this week have been two more very public data hacks. The first breach affected Tesco Bank customers. Cyber-criminals stole £2.5million from the current accounts of 9,000 customers – the largest ever cyber-attack on a UK bank to have resulted in a mass loss of money. One in 15 of the bank’s 136,000 current accounts were affected. Tesco Bank responded quickly...
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Trumps big data and his 34 million dollar need for suppression
01 November 2016
For the outsider the American election is as gripping as an outstanding TV drama. It is hard to believe it’s real! And as the days tick down to next week’s polling there will inevitably be more plot twists and turns by both candidates each worthy of a season finale cliff hanger. It is hard to escape all the media coverage that the election is generating, but we were very interested by ...
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Putting the phone down on nuisance calls
25 October 2016
Which? consumer group, has over the weekend, scored a massive victory over nuisance calls. New legislation which comes into force next year will mean that company directors of nuisance call firms will be liable for personal fines of up to half a million pounds. The ICO will also continue to be able to issue a fine to the company meaning sanctions could total a million pounds. The move comes in...
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And then there was data hygiene
18 October 2016
This week the US celebrates all things direct marketing at the DMA’s annual conference (#andTHEN16), this year held in LA. Unsurprisingly data has been high on the speaker agenda with almost everyone making the point that not every piece of data is valuable, it’s what you do with it that counts! This is of course true and will become more so in Europe after the introduction of GDPR in 2...
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Trust and transparency key to future business success
11 October 2016
The ICO has launched a new code of practice for all UK organisations that collect and use customer data. This is the first guidance note since Elizabeth Denham took over from the previous ICO Christopher Graham. It explains how businesses must comply with the existing Data Protection Act and the upcoming GDPR which comes into force in 2018. It calls for organisations to become more tran...
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Call for the direct marketing industry to unite
07 October 2016
Direct Marketing magazine Decision Marketing is launching a campaign to reinvigorate the much maligned TPS. Sadly nuisance calls remain the blight of many UK consumers, with some people receiving as many as five calls per day despite being registered with TPS. The issue is that rogue firms ignore TPS and consequently those registered will still receive the PPI, solar panel, car crash ca...
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Are consumers really bewildered and fearful of data?
27 September 2016
New CIM research reported by the BBC this morning reveals that nine in 10 people have no idea what companies do with their personal information. It also found 57% did not trust the companies to handle their data responsibly and that over half (51 per cent) had been contacted by organisations that had misused their data. The body believes that personal data policies should be clearer and...
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Why a bereavement process is crucial for UK firms
20 September 2016
Not content with losing customers through its very public data hack last year, mobile giant, TalkTalk is now looking to repel new business through shoddy customer service. As reported in the Sunday Times at the weekend the organisation handled a sensitive issue with one of its elderly customers extremely badly. The pensioner in question tried to cancel her account because she had moved into a r...
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The Digital Economy Bill and what it means for Direct Marketers
13 September 2016
Today The Digital Economy Bill gets its second reading in Parliament. It had its first outing on 5th July, however, this stage was just formality and takes place without any debate. The second reading is the first opportunity for MPs to debate the main principles of the Bill. Once the debate has been opened the official Opposition spokesperson will respond with ...
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The Big Cost of Small Data
06 September 2016
A new study by Ground Labs has revealed that consumers are completely in the dark about how much personal information UK companies hold on them. 54 million people believe that fewer than 20 organisations hold their personal information, whilst a quarter assume it to be less than 10. However, when confronted with a list of common service providers and companies that might hold their info...
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Why small data is as important as big data
30 August 2016
Whilst many of us were soaking up the welcome rays of summer sun over the long weekend it is likely that a nefarious group of individuals were taking advantage of the holiday to breach the security of some of the UK’s largest firms. Statistics show that there is a correlation between national holidays and hacking attempts. Data breaches are on the rise and efforts to stem the stream of high pro...
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Fundraising Preference Service Update
16 August 2016
Third Sector Magazine has discovered that rather than requiring charities to screen their mailing and call lists against the newly mooted FPS, the Fundraising Regulator intends to proactively inform charities if anyone that supports them has signed up to the service. Up until now it was assumed that charities would be required to screen data against FPS as part of their data hygiene regime....
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WHY DATA HYGIENE IS MORE IMPORTANT THAN EVER
12 August 2016
The Citizen’s Advice Bureau and Trading Standards teamed up last month to raise awareness about the hundreds of thousands of pieces of scam mail that plague UK residents. Scam mail is a real problem both for the consumers that receive it and the legitimate direct marketing industry. The mail typically attempts to hoodwink unwitting ...
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Empty nesters respond well to DM
03 August 2016
New stage of life research from Royal Mail reinforces industry perception that older generations respond well to direct mail. Specifically empty nesters, categorised as being aged between 55 and 64, are a particularly DM welcoming demographic. For marketers this predilection is significant as empty nesters are a lucrative market since three quarters of this age group believe that they c...
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ID fraud set to rise as O2 suffers credential stuffing
27 July 2016
Thousands of O2 customers stand to have their identities stolen as a BBC investigation reveals that its customer data is for sale on the dark web including phone numbers, email addresses and passwords. It is thought that the data for sale has been created through a practice called credential stuffing. This is where a criminal uses a piece of software to ...
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DM bucks perceptions
13 July 2016
Recent research by our sister company, QuickPages revealed that when it comes to car insurance traditional media such as direct mail and the telephone are still extremely powerful and relevant despite the industry’s perception that customers flock to the internet. The research showed that the most effective method of prompting consumers to buy is via the mail. 68 per cent of drivers wou...
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Social Media contributes to deceased ID theft
06 July 2016
Cifas’ latest figures claim that identity theft has significantly risen since 2010. In particular young people are increasingly becoming victim and the fraud prevention body believes this is in part due to the huge amount of information this age bracket posts on social media. Criminal gangs are mining information from sites such as Twitter, Instagram and Facebook for personal informatio...
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ICOS Direct Marketing Guidance
01 July 2016
ICO Christopher Graham has officially handed over the office to his replacement Elizabeth Denham after seven years of holding the post. In that time he has been instrumental in helping to improve the perception of the direct marketing industry and in sanctioning the actions of organisations that have been irresponsible in their targeting practices. The ICO recently published an updated ...
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What will the vote mean for data protection?
23 June 2016
Election day is upon us and we’ll soon know whether the UK has chosen to Brexit or Remain in the EU. So what does the outcome mean for GDPR (General Data Protection Regulation)? Remain - If we chose to stay in the EU the GDPR will be applicable to all businesses in the UK when it comes into force on 25th May 2018. This means that there will be:View more
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Dear Sir or Madam, You are dead
14 June 2016
Last Week The Daily Mail reported two separate incidents of public sector organisations writing to families to say they were sorry to hear about their bereavement. The problem was the two people the letters were about, were very much alive. Marilyn Mullins’ family in Virginia USA received a card of condolence from the Chaplin of Sentara Martha Jefferson Hospital following Mrs Mullins’ t...
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Why donor data is the new oil
07 June 2016
Last week the Sunday Times called into question the use of direct mail as a fundraising tool for the third sector - this time not as a result of carpet bombing or poor targeting – but the percentage of income spent on the channel. The paper has a point, some charities are perhaps attributing too much of their budget to fundraising. But that is a management issue, not a marketing one. Th...
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Direct mail is a great tool for SMEs
01 June 2016
Perception of direct mail as a marketing channel by the SME community is that it is an advertising medium for large organisations. They’d be forgiven for thinking this due to the bulk mail discounts offered by postal operators and the large volumes quoted in the media when reporting on recent DM campaigns. However, they’d be wrong. DM is also an incredibly powerful tool when used by sma...
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PENSION FRAUD ON THE RISE
26 May 2016
Pension Fraud is a hot topic at the moment. Savings are under threat from an increasing number of pension scams but even the pension minister has said she is powerless to stop fraudsters cold calling older people. Police data last year revealed that pension scam losses had more than trebled in the month after pension freedom was introduced in April. Losses from pension fraud surged 235%...
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Home movers on the increase, but does your data reflect this?
17 May 2016
According to a new report by The Connells Group the UK property market started 2016 at breakneck speed with even stronger and more buoyant activity than the positive sentiment seen during the final quarter of 2015. The report showed that the number of active buyers entering the residential property market reached new heights. It also revealed that activity from renters has grown at a he...
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2016 Rest in Peace
26 April 2016
It’s a macabre topic, but with another few celebrity deaths hitting the headlines in the last week 2016 has already been coined ‘The Year of Death’. In fact the BBC’s end of year obituary programme has been extended from 30 minutes to an hour and its creator hasn’t ruled out extending it further if the current run of deaths continues at the same pace. And it’s not just national treasures and me...
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Undercover
21 April 2016
What would you do if you discovered that your partner wasn't who they said they were - they were in fact an undercover police officer and had used their relationship with you as a way to obtain intelligence. Unbelievable right? Apparently not. We've been glued to our screens watching BBC's latest six part drama, Undercover, which sees a policeman assume the identity of a deceased individual and...
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The amazing world of fraud-busting
13th April 2016
According to the BBC financial fraud losses totalled £755m last year in the UK. Worldwide that figure runs into the billions. ID fraud is now big business for scammers that are preying on us both on and offline. Another burgeoning industry is fraud prevention. However, whilst we want to keep ourselves safe from fraudsters we don’t want to spend ages answering secret security questions, keying i...
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In, out, in out, shake it all about
7th April 2016
There's a right hullabaloo over the government's usage of tax payers money to send every household a pamphlet outlining their argument in 14 pages to stay in the EU. The £7 million price tag - an average of 34p per house - has been splashed across the front pages and the Brexit camp are up in arms calling it propaganda and a scandalous waste of money (although they've missed a trick, they shoul...
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Spring cleaning
29th March 2016
Historically Easter was a time for spring cleaning - an opportunity to throw open the doors and windows, empty the house of its contents and give everything a thorough once over to get rid of the cloying wood smoke and soot in time for the beginning of summer. Today many of us continue the tradition. And whilst we might not go as far as piling our life's worth in the garden we certainl...
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Responsible marketing
22nd March 2016
The gauntlet has well and truly been laid down for the direct marketing industry. Consumers, the media and the government have made it very clear that if marketers want to continue to promote their wares via direct channels then they have to do it responsibly - or not at all.
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Data Danger - The risks of data-fuelled marketing
9th March 2016
A PPI company has been hauled over the coals, unusually not for plaguing someone with unwanted calls, but with addressing a mailshot meant for Mr Alf Skelton to Mr Dick Head. It's the stuff of DM legend, much like the famous BA loyalty mailing from the 90s that was addressed to Mr Rich Bastard.
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Could dodgy DM tactics be the downfall of Cruz on Super Tuesday?
1st March 2016
The Trump effect means that across the pond, we’re more aware of the US election and its quite frankly bizarre path to the White House, than ever before. Ordinarily the Primaries make the international news pages, but this time around, they’re making front page news and I have to admit at Wilmington Millennium we’ve become hooked. It’s like watching a soap oper...
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It's life Jim, but not as we know it
24th February 2016
It’s that time of year again when the great and the good of the mobile industry decamp to Barcelona for Mobile World Congress. Metro strike notwithstanding, record numbers of delegates look set to make MWC 2016 the biggest yet. As exciting as CES the month before, there are always announcements and updates which have far reaching implications for those of us on the fringes. Yesterday, f...
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Targeting is everything
16th February 2016
In direct marketing, as we all know, targeting is everything. A misspelt name here, a stray mailing to someone that has moved there and credibility of the brand goes out of the window – not to mention wasted budget. Last week frozen food retailer, Iceland came under fire for a mistargeted door drop. The pamphlet which featured an offer for ‘Fat Bastard’ wine on its front page received a...
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Super Bowl 50: Targeting is in the eye of the beholder
9th February 2016
Those of us involved in direct marketing know the old adage ‘right time, right place, right channel’ is absolutely vital for engendering customer engagement. And whilst it is applicable across the whole marketing communications mix our above the line cousins tend to have more leeway than us. A poorly placed TV slot, whilst incongruous with its surrounding it rarely ...
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DIP IN DM DOESN'T SPELL DISASTER
20th January 2016
Last week’s Bellwether reported a second consecutive dip in DM budgets – but only a marginal fall at less than two per cent (1.7 per cent). For an industry that experienced such rude health last year with increases in both volume and spend, this news shouldn’t put a dampener on industry optimism. Despite the fact that budgets have been trimmed this doesn’t necessarily m...
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Does you marketing deliver incremental customer demand?
13th January 2016
“If you want to know what credit card companies think of you, look at your mail” This was one piece of salient advice given to consumers by The Independent newspaper over Christmas. You can determine whether you are considered rich or poor by the offers sent to you by credit card providers. If you are offered high APRs and air miles you are rich, but low introductory rates signifies a l...
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The Rise of Corporate New Year's Resolutions: A New Year's Resolution You Can Keep!
7th January 2016
Today is proven to be the day that over a quarter of us will break our personal New Year’s Resolution. Whether it's one of the more common ones like going to the gym or eating healthily or slightly more obscure like learning a new language or being more honest we have a tendency to put undue pressure on ourselves which sets ourselves up for an early failure. This contributes significantly to ne...
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A look back at the year that was... and our thoughts for the future
29th December 2015
As the year draws to a close we look back at the key trends and stories that defined 2015. January: Loyalty came under the microscope as a report revealed that points took too long to accrue and customers were no longer engaged. The older generation were found to be the most impatient. This led to many retailers reassessing their schemes February: Royal Mail launches its acclaim...
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We wish you a merry Christmas!
With only a few days to go until Christmas, we just wanted to wish everyone a very happy festive period. And to celebrate here is a round-up of some of our favourite Christmas over the years: Panettone Pantone Christmas mailing http://lovelypackage.com/panettone/ Christmas tree ham decoratio...
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The rise of ransomware and id fraud
15th December 2015
Cyber crime is becoming more sophisticated. This week it was reported that The Independent played victim to a so called cyber ransom attack on its blog pages which tried to extort money from its readers. In short the malware infects a computer and encrypts all its files. It then demands money for a key to decode the documents. The ransom is often requested in bitcoins as this is harder to trace...
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The Introduction of FPS: Prevention is better than a cure
8th December 2015
Yesterday saw the announcement of the introduction of the Fundraising Preference Service, which will become mandatory for all charities to screen against. The aim of the FPS is to act as a reset button for people who feel overwhelmed by the amount of marketing they receive from charities. If they sign up to it charities will have to remove them from their databases. It is not known how the mech...
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Deceased identity and mail fraud most popular crime
1st December 2015
During November we worked with Unlock, a charity for ex-offenders, to find out a little bit more about the issue of identity theft, which is one of the fastest growing crimes in the UK. The shocking results revealed that the large majority (four in five) of ex-offenders think ID theft is one of the easiest ways to generate cash qu...
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Data Protection - are you ready for the ICO?
25th November 2015
Over the past few days the data industry has again been the subject of many a column inch within the national media as the ICO announces a new initiative to crackdown on unscrupulous marketing. The Information Commissioner will be sending 1,000 letters to 1,000 firms involved in buying and selling consumer data. The letter will demand that they reveal how they adhere to current legislat...
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Protecting the vulnerable this winter
17th November 2015
New statistics from National Trading Standards make painful reading for the legitimate direct marketing industry. Apparently, the number of names on the so-called ‘Sucker List’ have jumped by 40,000 since July to 240,000 people in total. The Sucker Lists are files sold by disreputable organisations comprising names and contact details of consumers who have previously fallen victim to sc...
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Should data come with a use by date?
10th November 2015
New research from Royal Mail Data Services reveals that less than half (40 per cent) of organisations’ customer data is out of date, obsolete, incomplete and ultimately unusable. This comes as no surprise as it is widely accepted that the rate of data decay can be as fast as 3 per cent per month, meaning that within a year a third of a database can be past its use by date. However, its not just...
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Direct Mail in 2016
4th November 2015
As we reported a few weeks ago in this blog direct mail is in rude health. WARC/AA recently released its latest figures which showed the third consecutive increase in mailing budgets and pundits are predicting this growth will continue into 2016. However, it's not an exaggeration to say that some facets of the mailing industry, particularly lead generators and data providers, have come...
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How do you solve a problem like a 15 year old hacker?
27th October 2015
So it looks like the organised, malicious, criminal gang behind the TalkTalk hack is actually a home-grown, 15 year old youth from the comfort of his bedroom. If indeed it does turn out to be the teen from County Antrim no doubt there will be a huge sigh of relief breathed by the big cheeses at TalkTalk as it is unlikely that their customers’ bank details will have fallen into the hands...
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Trust in marketing is in the eye of the beholder
30th September 2015
Neilsen’s Global Survey of Trust in Advertising is an interesting gauge of consumer attitudes towards marketing. This year’s study polled 30,000 people across 60 countries and produced a league table of the most trusted to the least trusted marketing channels. Unsurprisingly word of mouth recommendations from friends and family was found to be the most trusted form of marketing, with mobile ads...
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England's life expectancy increases
14th September 2015
Whilst none of us like considering our own mortality, a new report by Public Health England, reported in today’s Guardian, has revealed that England’s life expectancy has taken a significant upturn since the 1990s, adding an extra five years to our mortal coil. Twenty-five years ago men’s life expectancy in England was lagging behind many countries including Canada, France, Norway, the Netherla...
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Pension fraud – a growing problem
8th September 2015
In the US there are 6.5 million people (equating to nearly 10% of the UK) that have active social security records who are 112 years of age or older, despite the fact that there are only a few dozen people known to be that old in the entire world. This is costing American taxpayers billions each year. A investigative study by CBS New’s 60 Minutes programme revealed that nearly $125bn wa...
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Laggards, not us!
1st September 2015
The British stereotype is very much of the stiff upper lip and reserved countenance, which would suggest that we'd be quite reluctant to try new things and resistant to change. But it seems we're quite the opposite. We're a nation of early adopters and today's news about contactless card payments proves it.
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Why charities need clean mailing lists now more than ever before
Another week, another knock for the third sector. To add to charity fundraisers’ woes now the ICO has ruled that charities must screen their telemarketing data against the TPS and CTPS before making any calls. They are not allowed to phone anyone on these lists, even if they are an existing donor and have a previous relationship with the charity. This ruling comes in the wake of the scandal tha...
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Carphone Warehouse Data Leak
12th August 2015
Another week, another data breach. This time it was the turn of Dixon's-owned Carphone Warehouse. Over the weekend the phone company admitted that the hack has potentially led to the theft of unencrypted, sensitive data belonging to up to 2.4 million customers, including names, addresses, date of birth and bank details. In addition, encrypted credit card information belonging to up to ...
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Hear! Hear! A big cheer for DM
4th August 2015
Over the last few months the direct mail industry has had little to be cheerful about given the efforts of the popular press to yet again vilify the medium. However, despite this it seems DM has once again weathered the storm. Unlike other print based marketing channels, new figures from Advertising Association and Warc reveal that spend in the UK on direct mail is predicted to reach £2...
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Innovation the handmaiden of progress
28th July 2015
We’re all up for innovation in the marketplace. After all innovation is the handmaiden of progress. And Royal Mail is doing all it can to increase the popularity and effectiveness of direct mail. The last few months have seen more direct mail initiatives from the postal operator than the last few years combined, such as its critically acclaimed Mail Men campaign. Another huge initiative...
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Apple Pay Fraud: Prevention better than a cure for financial services
21st July 2015
So from last week we are now able to buy trolley loads of Percy Pigs from M&S and pay for them all with a mere tap of our phone. Mobile wallets have been on the cards for years, but with the launch of Apple Pay into the UK they are now (or will be once all the banks come on stream) a reality for millions of shoppers making paying quicker and easier than contactless debit and credit cards. N...
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Olive's Law
Following the tragic death of Olive Cooke earlier this year and a series of damning articles in the Daily Mail exposing the aggressive nature of some fundraising telemarketing agencies, it was no surprise that on Saturday the Prime Minister announced the end of third sector self regulation. Instead charities will be forced by law to protect the vulnerable from aggressive fundraisers and rogue c...
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18 million potential marketing complaints
8th July 2015
For those of us in the data industry, the latest ICO Annual Report made for an interesting read. Headline stats revealed that the ICO received 14,268 data protection concerns over the last year and 180,188 complaints about nuisance marketing. Outweighing data protec...
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We're so appy! And you can be too
30th June 2015
As you may already have read in the news and on Twitter, this week we've launched the first ever suppression app on Salesforce's hugely successful AppExchange. We're very excited as we think it could change the face of the suppression market making it quick, cost effective and easy to screen data for people that have passed away. Suppressing deceased individuals is proven to save organ...
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How to buy a suppression file
17th June 2015
At Millennium Data we (obviously) like to think that everyone in the market for a suppression file would naturally want to buy one from us (because our files are top notch, and we’re nice people!) Be that as it may, we thought we’d offer the other suppression providers a fighting chance by providing a handy ‘hints and tips’ guide for buying suppression. Size doesn’t alw...
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The Salesforce Economy
9th June 2015
The phrase app store is synonymous with Apple, right? Right. But actually wrong. The tech giant has used it since it launched the iTunes App Store back in 2007, but the phrase was first created and trademarked by Saleforce.com and then gifted to Steve Jobs by Salesforce CEO Marc Benioff. Salesforce created its own app store, called the AppExchange, and ...
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PREVENTING IDENTITY FRAUD
2nd June 2015
At Millennium Data we like to think we have our finger on the pulse. We therefore weren’t too surprised when we found out we had stolen the march on CIFAS and its latest Fraudscape report which was released last week. Just two weeks prior Decision Marketing published our predictions on identify fraud, which can be read here: View more
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And then there was one...
19th May 2015
Yet again Royal Mail becomes the only E2E postal distributor following last week’s announced withdrawal of TNT’s Whistl service in Liverpool, London and Manchester. Will this impact the direct mail industry? In the short term, no. It is simply a return to the status quo. Moreover, according to the DMA Whistl’s final mile penetration represented less than one per cent. However, it's the ...
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The death of the catalogue? Not likely.
12th May 2015
Shop Direct announced this week that it was scrapping its traditional mail order catalogues in favour of eCommerce. The decision has allegedly been customer-led, with more and more people transitioning online. Yet despite the march of digital there is still a place for the humble catalogue. Just ask Ralph Lauren and The White Company. Both brands offer their customers a paper-based magalogue – ...
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The True Value of Data
5th May 2015
Last week saw yet another report about the value of consumer data, this particular one from IPG’s Mediabrands Marketing Sciences, a business “dedicated to decoding the science of marketing to deliver competitive advantage” through insight capability, planning tools, data planning and analytics. According to the report consumers would be happy to sell their data to advertisers and reckon that ...
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The deceased costs the US taxpayer billions
1st May 2015
Irish Water has caused significant upset by sending out a number of bills to deceased customers. The brand damage this error will cause is significant, particularly for an organisation that hasn’t proved overly popular with Irish consumers since its inception in 2013. The shocking faux pas is made more so by the fact that one of the people reported to have been sent a bill died six yea...
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Belle Weather for DM
23rd April 2015
2015 is shaping up to be a bumper year for direct marketers. The Bellwether Report, now in its fifteen year, records the sharpest rise for DM in the past few years. The medium has experienced a 5.7% increase over the last quarter with 11.8 percent of marketers reporting an increase in direct budgets. This is fantastic news for an industry that has had more knocks than most dur...
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Ignorantia juris non excusa
17th April 2015
This week the ICO has announced plans to crack down on unscrupulous use of data. It is going on a mystery shopping exercise to sign up to websites, newsletters, email and direct mail call to actions in order to review privacy policies and then see if they become the victim of nuisance and unsolicited calls, mail and digital marketing.
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April Fool - HMRC stymies charity fundraising
7th April 2015
Along with Marmite Clear, HMRC made a fool out of April the first. It was of course supposed to be the day the the tax man removed VAT exemption for charities on the design and distribution of direct mail, potentially costing the industry millions. However, despite pressure from DMA and The ...
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Retention Fundraising
31st March 2015
April is a fallow month for charities – in fact the worst in the year for the third sector. It is the time of year that committed direct debit donors are most likely to lapse. Research from Bloomerang reveals that 53 per cent of donors stop their direct debits due to insufficient communication from the causes they choose to support. 5 per cent thought ...
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IS EVENT-TRIGGERED MARKETING DEAD?
27th March 2015
New research by DQM and Royal Mail out this month reveals that marketers don’t think that moving home or a death in the family are important life events for marketing. On a scale of 1-5 (1 not important and 5 very important) they received 2.6 and 2 respectively. A change of email address, however, ranked the highest at 3.7. ...
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2015 set for another summer of discontent?
17th March 2015
Many of us will remember 2006 as the summer of DM discontent. Thousands of consumers marched on Parliament demanding that ‘junk mail’ was banned spurred on by the Daily Mail which published a series of damning articles under emotive headlines such as the ‘Great Junk Mail Revolt’. And now its at it again. Yesterday the paper published an article under th...
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Celebrating direct mail
10th March 2015
We all know the strengths of direct mail as a marketing tool. It's tangibility means that it can inspire recipients like no other channel. But with the smooth comes the rough. It is also probably also the most emotive medium and when things go wrong it hits the headlines. Take for example the latest blooper from John Lewis’s mailing house which saw Partnership customers (so John Lewis’ most val...
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Home is sometimes where the heart is
4th March 2015
Research shows that when people move house charities are amongst the last organisations to find out, meaning they miss out on thousands of pounds of donations. High up in the pecking order are financial institutions, utility suppliers and tv subscription companies. Consumers typically advise them that they are moving because it has some kind of financial implication; in other words they...
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Happiness is… a direct mail campaign
13th February 2015
As most of the direct marketing world will know, at the back end of January Royal Mail’s MarketReach launched its first ad campaign in three years to promote direct mail. The 'Mail Men' campaign, inspired by hit advertising show Mad Men, features key marketing leaders espousing positive views on direct mail, including Karen Blackett, CEO of MediaCom and Saatchi & Saatchi Fa...
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#SUPERBOWL
3rd February 2015
On Sunday Night the Super Bowl becoming the most watched television show in US history pulling in 47.5 per cent of US households – or 114.4 million viewers. Katy Perry’s half time show drew an extraordinary 118.5 million people. As always attention drifted from the game and the spotlight fell on the brands that chose to spend $4.5million for a 30 second slot. This year it seems Nationwi...
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Marketers Get 'SMARTLINK' To 23 Million Forwarding Address Database
3rd April 2013
Following the successful launch of 'Smartdepart', data and targeting specialist, Wilmington Millennium, has now launched 'Smartlink', a brand new database that gives direct marketing firms access to the new addresses for 'gone away' customers, helping organisations reduce the estimated £150 million spent mailing old addresses each year. As with Smartdepart, Smartlink has been created fo...
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