The Rise of Corporate New Year's Resolutions: A New Year's Resolution You Can Keep!

Today is proven to be the day that over a quarter of us will break our personal New Year’s Resolution. Whether it's one of the more common ones like going to the gym or eating healthily or slightly more obscure like learning a new language or being more honest we have a tendency to put undue pressure on ourselves which sets ourselves up for an early failure. This contributes significantly to next Monday being the most depressing day of the year - so called ‘Blue Monday’. By then a staggering two thirds of us will have abandoned our New Year’s Resolutions and the post-holiday blues will have really set in. What a lot we have to look forward to!

 So why do New Year’s resolutions fall so easily by the way side? According to the experts apparently the reasons are threefold:

  1. We are not committed to them – we make the same one each year knowing full well we’ll ditch it
  2. Most are unachievable because they don’t have a SMART objective e.g. Are too ambiguous -  lose weight, rather than lose a stone by April 30th
  3. We set ourselves too many. For more chance of success we should make just one resolution.

 Conversely Corporate New Year’s Resolutions (CNYR) are much easier to keep as we provide a framework (like SMART) around them, setting ourselves up for success, not failure. A study reveals that now more than 20 per cent of us set ourselves a workplace resolution and see it through to fruition. So what better day to take up a CNYR than today? And we’ve got the perfect suggestion! Make 2016 about data hygiene. Maintain your customer database. Set aside a few hours every month to dedicate to ensuring your data is in rude health. It will be time well spent which will not only save you money in the long run but will also improve the effectiveness of your marketing and ensure that you don’t fall foul of the ICO!