Industry stalwarts collaborate on innovative new data hygiene product
02 March 2021
In an exciting industry collaboration, we have joined forces with The Software Bureau, Royal Mail and The REaD Group to launch Clean Contacts, the first data hygiene product for users of Microsoft Dynamics 365, one the world’s largest CRM platforms.
To mark the launch we commissioned a new study which reveals that the rate of data decay has accelerated by 0.5 per cent per month meaning that annual data decay now stands at 37.5 per cent per year due to the impact of Covid on the UK’s rate of mortality and homemovers. In July 2020 the Chancellor introduced the Stamp Duty Holiday to reignite the UK economy following Lockdown 1.0. This has resulted in the most buoyant property market since 2008 with a 10 per cent year-on-year rise in homemovers. Tragically, the pandemic has also led to a significant rise in the UK death rate which is currently running 15 per cent higher than average.
Hosted in Azure, Clean Contacts enables automated batch data cleansing of UK consumer data which enables Microsoft Dynamics 365 customers to identify if an individual has moved home, where they have moved to or if they have passed away. It draws from a pool of over 250 million verified, regularly updated records from ourselves, Royal Mail and REaD Group.
Microsoft Dynamics 365 is the first CRM platform to offers in-platform data hygiene making the process less time consuming, more efficient and significantly less risky as the data does not leave the Microsoft ecosystem. Clean Contacts is configured to work within API limits, little storage is required and there is an easy and transparent subscription pricing model starting at £51.75 per month.
Comments Patrick Lymath, Product Director, Mortascreen:
“With the impact of the pandemic on data decay, data cleansing is becoming more important, particularly for organisations that are increasing marketing activity at this time in order to keep customers engaged. That is why we are excited to be involved in this first ever industry collaboration to create a one-stop data hygiene solution for the customers of Microsoft Dynamics 365.”
Continues Lucy Bourne, Partner Development Manager, Microsoft Business Applications:
“We are delighted to welcome Clean Contacts onto the growing global ecosystem of Business Application ISVs for Microsoft Dynamics 365 customers. The fact that they are the first platform to carry an in-platform data hygiene solutions demonstrates the importance we place on GDPR and best practice marketing. This will be a welcome solution for our customers as it will enable them to clean and update their data quickly and easily – all within the safety of the Microsoft Business Applications ecosystem.”