Good news for marketing
19 April 2017
Two pieces of good news for the marketing industry this week:
Firstly marketers have revised their budgets up in the first quarter of the year according to the latest IPA Bellwether report
And secondly, this trend is expected to co... view more
Wonga attack means increase in deceased identity fraud
12 April 2017
The most recent data breach, which has been coined the worst to date, is estimated to impact up to 270,000 customers of payday loan company Wonga.com. Initial investigations reveal that personal data including names, addresses and card details hav... view more
Why data management is now top priority for businesses
04 April 2017
New research reveals that nearly half of UK companies are not compliant with the 1998 Data Protection Act, let alone being anywhere near ready for the introduction of GDPR next year.
This latest study comes in the wake of two large brands ... view more
GDPR – Guidance on consumer consent
14 March 2017
A few weeks ago the ICO was very clear about how it defined permissions around profiling, data matching and data appending at the Fundraising Compliance conference in Manchester. In short, it finds how these practices are typically used ‘unfair’ a... view more
The impact of a rising life expectancy on marketing
02 March 2017
New research reveals that South Korean women will be the first in the world to have an average life expectancy above 90.
The study by Imperial College London and The World Health Organisation analysed the lifespans of 35 countries and pred... view more
Charity fundraising update
22 February 2017
Yesterday the ICO, the Charity Commission and the Fundraising Regulator held a joint conference to clearly set out the regulatory requirements and expectations for fundraising bodies and their boards under current and forthcoming ... view more
Countdown to GDPR
15 February 2017
With less than 500 days to go until GDPR comes into force a new research report reveals that less than half of UK businesses (47 per cent) have the faintest clue as to the new directive. For those of us at the coalface it seems impossible that any... view more
Five reasons why direct mail will thrive in 2017
26 January 2017
The direct marketing industry, according to the latest IPA Bellwether Report, is in rude health; having not only realised greater investment by clients during the last quarter of 2016 but is also tipped by the panel to grow significantly througho... view more
Direct Mail left unscathed by DMC
10 January 2017
A new report from the Direct Marketing Commission, the body that oversees the DMA (Direct Marketing Association) reveals that direct mail is the most responsible form of direct marketing.
The DMC received 230 complaints from businesses an... view more
Why DM volumes are set to increase in 2017
20 December 2016
Shocking new research from Neilson reveals that half of online ads don’t reach their intended recipients. Obviously that means that one in two ads are served to someone that doesn’t fit the profile. In our minds that is the definition of a scatter... view more
Is Amazon about to become the don of direct marketing?
08 December 2016
Four years in the making, Amazon has announced its latest development, next generation grocery shopping. It is opening a physical supermarket in Seattle. But unlike its rival's stores in the sector it is totally checkoutless. Using smart technolog... view more
Do consumers really hate direct marketing?
29 November 2016
If you were anything like us you will have been overrun last week by direct mail, emails, Facebook alerts and tweets with offers from retailers trying to flog you their wares on Black Friday and Cyber Monday. Seemingly this year, however, to allev... view more
Putting the phone down on nuisance calls
25 October 2016
Which? consumer group, has over the weekend, scored a massive victory over nuisance calls. New legislation which comes into force next year will mean that company directors of nuisance call firms will be liable for personal fines of up to half a ... view more
And then there was data hygiene
18 October 2016
This week the US celebrates all things direct marketing at the DMA’s annual conference (#andTHEN16), this year held in LA.
Unsurprisingly data has been high on the speaker agenda with almost everyone making the point that not every piece o... view more
Trust and transparency key to future business success
11 October 2016
The ICO has launched a new code of practice for all UK organisations that collect and use customer data. This is the first guidance note since Elizabeth Denham took over from the previous ICO Christopher Graham.
It explains how businesses ... view more
Call for the direct marketing industry to unite
07 October 2016
Direct Marketing magazine Decision Marketing is launching a campaign to reinvigorate the much maligned TPS. Sadly nuisance calls remain the blight of many UK consumers, with some people receiving as many as five calls per day despite being registe... view more
Are consumers really bewildered and fearful of data?
27 September 2016
New CIM research reported by the BBC this morning reveals that nine in 10 people have no idea what companies do with their personal information. It also found 57% did not trust the companies to handle their data responsibly and that over half (51 ... view more
Why a bereavement process is crucial for UK firms
20 September 2016
Not content with losing customers through its very public data hack last year, mobile giant, TalkTalk is now looking to repel new business through shoddy customer service. As reported in the Sunday Times at the weekend the organisation handled a s... view more
The Big Cost of Small Data
06 September 2016
A new study by Ground Labs has revealed that consumers are completely in the dark about how much personal information UK companies hold on them.
54 million people believe that fewer than 20 organisations hold their personal information, wh... view more
Why small data is as important as big data
30 August 2016
Whilst many of us were soaking up the welcome rays of summer sun over the long weekend it is likely that a nefarious group of individuals were taking advantage of the holiday to breach the security of some of the UK’s largest firms. Statistics sho... view more
Fundraising Preference Service Update
16 August 2016
Third Sector Magazine has discovered that rather than requiring charities to screen their mailing and call lists against the newly mooted FPS, the Fundraising Regulator intends to proactively inform charities if anyone that supports them has signe... view more
Empty nesters respond well to DM
03 August 2016
New stage of life research from Royal Mail reinforces industry perception that older generations respond well to direct mail. Specifically empty nesters, categorised as being aged between 55 and 64, are a particularly DM welcoming demographic.
... view more
DM bucks perceptions
13 July 2016
Recent research by our sister company, QuickPages revealed that when it comes to car insurance traditional media such as direct mail and the telephone are still extremely powerful and relevant despite the industry’s perception that customers flock... view more
Social Media contributes to deceased ID theft
06 July 2016
Cifas’ latest figures claim that identity theft has significantly risen since 2010. In particular young people are increasingly becoming victim and the fraud prevention body believes this is in part due to the huge amount of information this age b... view more
ICOS Direct Marketing Guidance
01 July 2016
ICO Christopher Graham has officially handed over the office to his replacement Elizabeth Denham after seven years of holding the post. In that time he has been instrumental in helping to improve the perception of the direct marketing industry and... view more
What will the vote mean for data protection?
23 June 2016
Election day is upon us and we’ll soon know whether the UK has chosen to Brexit or Remain in the EU. So what does the outcome mean for GDPR (General Data Protection Regulation)?
- If we chose to stay in the EU the G... view more
Dear Sir or Madam, You are dead
14 June 2016
Last Week The Daily Mail reported two separate incidents of public sector organisations writing to families to say they were sorry to hear about their bereavement. The problem was the two people the letters were about, were very much alive.
<... view more
Why donor data is the new oil
07 June 2016
Last week the Sunday Times called into question the use of direct mail as a fundraising tool for the third sector - this time not as a result of carpet bombing or poor targeting – but the percentage of income spent on the channel. The paper has a ... view more
Direct mail is a great tool for SMEs
01 June 2016
Perception of direct mail as a marketing channel by the SME community is that it is an advertising medium for large organisations. They’d be forgiven for thinking this due to the bulk mail discounts offered by postal operators and the large volume... view more
PENSION FRAUD ON THE RISE
26 May 2016
Pension Fraud is a hot topic at the moment. Savings are under threat from an increasing number of pension scams but even the pension minister has said she is powerless to stop fraudsters cold calling older people.
Police data last year rev... view more
2016 Rest in Peace
26 April 2016
It’s a macabre topic, but with another few celebrity deaths hitting the headlines in the last week 2016 has already been coined ‘The Year of Death’. In fact the BBC’s end of year obituary programme has been extended from 30 minutes to an hour and ... view more
21 April 2016
What would you do if you discovered that your partner wasn't who they said they were - they were in fact an undercover police officer and had used their relationship with you as a way to obtain intelligence. Unbelievable right? Apparently not. We'... view more
The amazing world of fraud-busting
13th April 2016
According to the BBC financial fraud losses totalled £755m last year in the UK. Worldwide that figure runs into the billions. ID fraud is now big business for scammers that are preying on us both on and offline. Another burgeoning industry is frau... view more
In, out, in out, shake it all about
7th April 2016
There's a right hullabaloo over the government's usage of tax payers money to send every household a pamphlet outlining their argument in 14 pages to stay in the EU. The £7 million price tag - an average of 34p per house - has been splashed across... view more
29th March 2016
Historically Easter was a time for spring cleaning - an opportunity to throw open the doors and windows, empty the house of its contents and give everything a thorough once over to get rid of the cloying wood smoke and soot in time for the beginni... view more
22nd March 2016
The gauntlet has well and truly been laid down for the direct marketing industry. Consumers, the media and the government have made it very clear that if marketers want to continue to promote their wares via direc... view more
Data Danger - The risks of data-fuelled marketing
9th March 2016
A PPI company has been hauled over the coals, unusually not for plaguing someone with unwanted calls, but with addressing a mailshot meant for Mr Alf Skelton to Mr Dick Head. It's the stuff of DM legend, much like the ... view more
It's life Jim, but not as we know it
24th February 2016
It’s that time of year again when the great and the good of the mobile industry decamp to Barcelona for Mobile World Congress. Metro strike notwithstanding, record numbers of delegates look set to make MWC 2016 the biggest yet. As exciting as CES ... view more
Targeting is everything
16th February 2016
In direct marketing, as we all know, targeting is everything. A misspelt name here, a stray mailing to someone that has moved there and credibility of the brand goes out of the window – not to mention wasted budget.
Last week frozen food r... view more
DIP IN DM DOESN'T SPELL DISASTER
20th January 2016
Last week’s Bellwether reported a second consecutive dip in DM budgets – but only a marginal fall at less than two per cent (1.7 per cent). For an industry that experienced such rude health last year with increases in both volume and spend, this n... view more
Does you marketing deliver incremental customer demand?
13th January 2016
“If you want to know what credit card companies think of you, look at your mail”
This was one piece of salient advice given to consumers by The Independent newspaper over Christmas. You can determine whether you are considered rich or poor... view more
We wish you a merry Christmas!
With only a few days to go until Christmas, we just wanted to wish everyone a very happy festive period. And to celebrate here is a round-up of some of our favourite Christmas over the years:
Panettone Pantone Christmas mailingview more
The rise of ransomware and id fraud
15th December 2015
Cyber crime is becoming more sophisticated. This week it was reported that The Independent played victim to a so called cyber ransom attack on its blog pages which tried to extort money from its readers. In short the malware infects a computer and... view more
The Introduction of FPS: Prevention is better than a cure
8th December 2015
Yesterday saw the announcement of the introduction of the Fundraising Preference Service, which will become mandatory for all charities to screen against. The aim of the FPS is to act as a reset button for people who feel overwhelmed by the amount... view more
Data Protection - are you ready for the ICO?
25th November 2015
Over the past few days the data industry has again been the subject of many a column inch within the national media as the ICO announces a new initiative to crackdown on unscrupulous marketing.
The Information Commissioner will be sending ... view more
Protecting the vulnerable this winter
17th November 2015
New statistics from National Trading Standards make painful reading for the legitimate direct marketing industry. Apparently, the number of names on the so-called ‘Sucker List’ have jumped by 40,000 since July to 240,000 people in total.
T... view more
Should data come with a use by date?
10th November 2015
New research from Royal Mail Data Services reveals that less than half (40 per cent) of organisations’ customer data is out of date, obsolete, incomplete and ultimately unusable. This comes as no surprise as it is widely accepted that the rate of ... view more
Direct Mail in 2016
4th November 2015
As we reported a few weeks ago in this blog direct mail is in rude health. WARC/AA recently released its latest figures which showed the third consecutive increase in mailing budgets and pundits are predicting this growth will continue into 2016. ... view more
How do you solve a problem like a 15 year old hacker?
27th October 2015
So it looks like the organised, malicious, criminal gang behind the TalkTalk hack is actually a home-grown, 15 year old youth from the comfort of his bedroom.
If indeed it does turn out to be the teen from County Antrim no doubt there will... view more
Trust in marketing is in the eye of the beholder
30th September 2015
Neilsen’s Global Survey of Trust in Advertising is an interesting gauge of consumer attitudes towards marketing. This year’s study polled 30,000 people across 60 countries and produced a league table of the most trusted to the least trusted market... view more
England's life expectancy increases
14th September 2015
Whilst none of us like considering our own mortality, a new report by Public Health England, reported in today’s Guardian, has revealed that England’s life expectancy has taken a significant upturn since the 1990s, adding an extra five years to ou... view more
Pension fraud – a growing problem
8th September 2015
In the US there are 6.5 million people (equating to nearly 10% of the UK) that have active social security records who are 112 years of age or older, despite the fact that there are only a few dozen people known to be that old in the entire world.... view more
Laggards, not us!
1st September 2015
The British stereotype is very much of the stiff upper lip and reserved countenance, which would suggest that we'd be quite reluctant to try new things and resistant to change. But it seems we're quite the opposite. We... view more
Carphone Warehouse Data Leak
12th August 2015
Another week, another data breach. This time it was the turn of Dixon's-owned Carphone Warehouse.
Over the weekend the phone company admitted that the hack has potentially led to the theft of unencrypted, sensitive data belonging to up to... view more
Hear! Hear! A big cheer for DM
4th August 2015
Over the last few months the direct mail industry has had little to be cheerful about given the efforts of the popular press to yet again vilify the medium.
However, despite this it seems DM has once again weathered the storm. Unlike other... view more
Innovation the handmaiden of progress
28th July 2015
We’re all up for innovation in the marketplace. After all innovation is the handmaiden of progress. And Royal Mail is doing all it can to increase the popularity and effectiveness of direct mail. The last few months have seen more direct mail init... view more
Following the tragic death of Olive Cooke earlier this year and a series of damning articles in the Daily Mail exposing the aggressive nature of some fundraising telemarketing agencies, it was no surprise that on Saturday the Prime Minister announ... view more
We're so appy! And you can be too
30th June 2015
As you may already have read in the news and on Twitter, this week we've launched the first ever suppression app on Salesforce's hugely successful AppExchange. We're very excited as we think it could change the face of the suppression market makin... view more
How to buy a suppression file
17th June 2015
At Millennium Data we (obviously) like to think that everyone in the market for a suppression file would naturally want to buy one from us (because our files are top notch, and we’re nice people!) Be that as it may, we thought we’d offer the other... view more
The Salesforce Economy
9th June 2015
The phrase app store is synonymous with Apple, right? Right. But actually wrong. The tech giant has used it since it launched the iTunes App Store back in 2007, but the phrase was first created and trademarked by Saleforce.com and then gifted to S... view more
PREVENTING IDENTITY FRAUD
2nd June 2015
At Millennium Data we like to think we have our finger on the pulse. We therefore weren’t too surprised when we found out we had stolen the march on CIFAS and its latest Fraudscape report which was released last week. Just two weeks prior Decision... view more
And then there was one...
19th May 2015
Yet again Royal Mail becomes the only E2E postal distributor following last week’s announced withdrawal of TNT’s Whistl service in Liverpool, London and Manchester.
Will this impact the direct mail industry? In the short term, no. It is si... view more
The death of the catalogue? Not likely.
12th May 2015
Shop Direct announced this week that it was scrapping its traditional mail order catalogues in favour of eCommerce. The decision has allegedly been customer-led, with more and more people transitioning online. Yet despite the march of digital ther... view more
The True Value of Data
5th May 2015
Last week saw yet another report about the value of consumer data, this particular one from IPG’s Mediabrands Marketing Sciences, a business “dedicated to decoding the science of marketing to deliver competitive advantage” through insight capabi... view more
The deceased costs the US taxpayer billions
1st May 2015
Irish Water has caused significant upset by sending out a number of bills to deceased customers. The brand damage this error will cause is significant, particularly for an organisation that hasn’t proved overly popular with Irish consumers since i... view more
Belle Weather for DM
23rd April 2015
2015 is shaping up to be a bumper year for direct marketers.
The Bellwether Report, now in its fifteen year, records the sharpest rise for DM in the past few years. The medium has experienced a 5.7% increase over the last quarter with 11.... view more
Ignorantia juris non excusa
17th April 2015
This week the ICO has announced plans to crack down on unscrupulous use of data. It is going on a mystery shopping exercise to sign up to websites, newsletters, email and direct mail call to actions in order to review ... view more
April Fool - HMRC stymies charity fundraising
7th April 2015
Along with Marmite Clear, HMRC made a fool out of April the first. It was of course supposed to be the day the the tax man removed VAT exemption for charities on the design and distribution of direct mail, potentially ... view more
31st March 2015
April is a fallow month for charities – in fact the worst in the year for the third sector. It is the time of year that committed direct debit donors are most likely to lapse.
Research from Bloomerang reveals that 53 per cent of ... view more
IS EVENT-TRIGGERED MARKETING DEAD?
27th March 2015
New research by DQM and Royal Mail out this month reveals that marketers don’t think that moving home or a death in the family are important life events for marketing. On a scale of 1-5 (1 not important and 5 very impo... view more
2015 set for another summer of discontent?
17th March 2015
Many of us will remember 2006 as the summer of DM discontent. Thousands of consumers marched on Parliament demanding that ‘junk mail’ was banned spurred on by the Daily Mail which published a series of damning articles under emotive headlines such... view more
Celebrating direct mail
10th March 2015
We all know the strengths of direct mail as a marketing tool. It's tangibility means that it can inspire recipients like no other channel. But with the smooth comes the rough. It is also probably also the most emotive medium and when things go wro... view more
Home is sometimes where the heart is
4th March 2015
Research shows that when people move house charities are amongst the last organisations to find out, meaning they miss out on thousands of pounds of donations.
High up in the pecking order are financial institutions, utility suppliers and ... view more
Happiness is… a direct mail campaign
13th February 2015
As most of the direct marketing world will know, at the back end of January Royal Mail’s MarketReach launched its first ad campaign in three years to promote direct mail. The 'Mail Men' campaign, inspired by hit advertising show Mad Men, features ... view more
3rd February 2015
On Sunday Night the Super Bowl becoming the most watched television show in US history pulling in 47.5 per cent of US households – or 114.4 million viewers. Katy Perry’s half time show drew an extraordinary 118.5 million people.
As always ... view more